CRM Specialist
Sofiya, България
Sofiya, България
DECATHLON is the biggest sporting goods retailer in the world with more than 1 700 stores in 60 countries. All 100 000 of us working in DECATHLON live and breathe with our common purpose: “To move people through the wonders of sport”.
In Bulgaria we operate 13 brick & mortar stores across the country and a rapidly growing online store, offering a full range of more than 25 000 products.
We are looking for a CRM Specialist to join our team and take on the development and implementation of our email marketing and push notifications activities.
Do you have what it takes to become a Decathlete?
YOU WOULD BE THE CAPTAIN OF:
Omnichannel Strategy - you don’t just "send emails"; you design a cohesive communication vision across Email, Push and other CRM channels to keep our users active and inspired.
Day-to-Day CRM Operations - you’ll be hands-on in our CRM platform (Salesforce), managing the end-to-end campaign process - from planning with commercial teams to final deployment.
Automation & Lifecycle Journeys - you design and optimize "always-on" automated triggers that deliver the right message at the perfect moment.
Data-driven segmentation – you implement customer knowledge into email segmentation and content personalization with the objective to maximize retention, engagement and revenue
Other direct marketing activities – you are in charge of strategy, planning and campaign execution in other targetable communication channels, including, but not limited to, push notifications, both web and mobile
Creative Excellence - you craft compelling copy and collaborate on visuals that stop the scroll, ensuring our brand voice is consistent, tailored to respective digital channel specifics
Performance Analytics - you are responsible to monitor KPIs, run A/B tests and turn "open rates" into actionable insights for continuous growth.
WHAT YOU BRING TO THE TEAM:
Passion for sports – sport is at the heart of everything we do, we practice sports together and we love it!
2+ years of experience in a similar role – knowledge of email marketing best practices, including mobile-first optimization, hyper segmentation, A/B testing, related metrics and KPIs
A "Builder" Mindset - you are a proactive person who enjoys creating things from scratch. You don’t just wait for instructions - you identify gaps and "build" the solutions to fix them
Independent Decision-Maker - you are a well-structured person who knows how to make things happen. You are not afraid to take responsibility for your campaigns and make decisions to improve performance
Adaptability - you are a fast learner ready to adapt to a dynamic digital environment and carry out continuous improvement activities
Talented verbal communicator with strong copywriting skills
Experience with SalesForce CRM Platform will be an advantage
Experience with HTML will be an advantage
Excellent literacy in Bulgarian and English is a must
WHAT WE OFFER:
Monthly bonus added to your salary and annual profit-sharing
Vibrant and supportive working environment, where we are allowed to grow through experimentation, learning and making mistakes
Opportunities for zigzag career path in a global company, leader in sports goods retail industry
Free access to internal and external learning resources
25 days annual paid vacation
Additional health insurance
Multisport card
Food vouchers
Discount at DECATHLON
Opportunity to become a company shareholder
Hybrid work; our office is located in our Decathlon Vitosha store
Ready to Play?
