Country Digital Commerce Director

Are you ready to move people through the wonders of sport and make wellbeing accessible on a massive scale by leveraging modern data, AI, and cutting-edge digital tech?

We are seeking a visionary and data-driven Country Digital Commerce Director to accelerate our digital growth, profitability, and omnichannel innovation in Bulgaria. In this high-impact leadership role, you will align local commercial policies with global strategies, transform the omnichannel customer journey through predictive analytics and AI-assisted execution Scale next-generation business models like marketplaces, retail media, and circularity.

As a key bridge between the local market and Decathlon’s centralized digital commerce, product, and data teams, you will turn market-specific insights and 1st-party data into high-converting actions while leading and inspiring a high-performing local team.

Key Responsibilities:

Human Capital & Modern Leadership: Lead, recruit, and onboard complementary talent across e-commerce, digital marketing, and analytics. Foster an agile environment of well-being, responsibility, autonomy, and continuous learning, inspiring teams to adopt AI-assisted workflows and advanced data tools.

Strategy, Financial & Data Excellence: Own the local digital commerce P&L. Develop and execute a data-centric digital commerce strategy aligned with global frameworks, privacy regulations (GDPR), and sustainability commitments.

AI & Audience-Based Customer Journey: Drive end-to-end customer experience optimization across all digital touchpoints (website, mobile app, external platforms). Leverage Customer Data Platforms (CDP), machine learning models for predictive analytics, advanced segmentation, and audience-based targeting to maximize customer engagement and CLV.

Performance Analytics & Business Optimization: Drive key business metrics (GMV, conversion rates, ROAS, media efficiency) using modern tracking, Multi-Touch Attribution (MTA), and Media Mix Modeling (MMM). Partner with supply chain and logistics to optimize fulfillment and last-mile efficiency.

Omnichannel & 1st-Party Data Integration: Collaborate tightly with in-store teams and Customer Value Management (CVM) to build a seamlessly integrated online-offline ecosystem (e.g., Click & Collect, connected ordering, personalized loyalty journeys) backed by unified 1st-party data architecture.

Global Synergy & Innovation: Act as the primary liaison to Zone and Core teams, sharing best practices, driving AI/data initiatives, and adapting global business models (Marketplace, Retail Media) to the local market context.

What We Are Looking For:

• 5+ years of leadership experience in Digital Commerce, Digital Marketing with a proven track record of managing and developing high-performing teams.
• Strong background in data-driven marketing, Customer Data Platforms (CDP), performance media optimization, and ML-assisted e-commerce strategies.
• Deep expertise in omnichannel retailing, sharp financial acumen (P&L management), and strong commercial intuition.
• Comprehensive understanding of digital privacy, tracking technologies, and GDPR compliance.
• Fluency in English (French is considered a plus).

Key Hard & Soft Skills:

Hard Skills: E-commerce P&L & Business Plan Management, Performance Analytics & Predictive Modeling (ML/AI applications in retail), Customer Data Platform (CDP) & Cloud Data Ecosystems (e.g., GCP/BigQuery, Google Analytics, Looker), Multi-Touch Attribution & Media Mix Modeling, CRO (Conversion Rate Optimization), Digital Media & Programmatic Advertising.

Soft Skills: Visionary & Strategic Leadership, High Emotional Intelligence (EQ), Critical & Analytical Thinking, Agile Mindset, Adaptability to Emerging Technologies, and a Strong Growth Mindset.

How Success Will Be Measured:

Your performance and impact will be evaluated through a balanced scorecard:

1. People: Employee engagement and manager effectiveness scores, physical and mental well-being, team upskilling in AI/data capabilities, and succession planning.
2. Planet: Circular growth acceleration, CO2 reduction delivery targets, and sustainable digital operations.
3. Business & Performance: GMV growth, Omni market share in Bulgaria, digital media efficiency & ROI, conversion rate optimization, and overall country digital commerce profitability.

Future Career Paths:

This high-visibility leadership role is a gateway to senior executive paths within Decathlon. Future opportunities include:

Zone Digital Commerce / Data Director

Country Business Director / Country Managing Director

Digital Commerce Offer Director / Global Product Owner

Are you ready to shape the AI- and data-driven future of digital sport commerce? Apply today!