Country Digital Commerce Director

Are you ready to move people through the wonders of sport on a massive scale? We are seeking a visionary Country Digital Commerce Director to drive digital growth, profitability, and innovation within our local markets. In this role, you will align local commercial policies with global strategies , transform the omnichannel customer journey , and scale next-generation business models like marketplaces, retail media, and circularity.  

As a key bridge between the local market and Decathlon’s centralized digital commerce and product teams , you will turn market-specific insights into action while leading a high-performing local team to success.  

Key Responsibilities

• Human Capital & Leadership: Lead, recruit, and onboard complementary talents. Foster an environment of well-being, responsibility, autonomy, and open dialogue across all stakeholders.  

• Strategy & Financial Excellence: Own the local digital commerce P&L. Develop and execute a digital commerce strategy aligned with global frameworks and sustainability commitments.  

• Customer Experience Optimization: Enhance the online customer journey across all digital touchpoints (website, mobile app, external platforms). Ensure absolute consistency between 1P and 3P offerings.  

• Business Performance & Logistics: Drive key performance indicators such as GMV, conversion rates, and customer lifetime value (CLV). Partner with supply chain and logistics to optimize last-mile delivery and fulfillment.  

• Omnichannel Integration: Collaborate tightly with in-store teams to create a unified and sustainable online-offline customer experience (e.g., Click & Collect, connected ordering).  

• Global Synergy: Act as the primary liaison to the Zone and Core teams , sharing best practices, providing data-driven inputs, and adapting global business models to your local context.  

What We Are Looking For

Prerequisite Experience & Knowledge:

• 2 year experience in Digital Commerce or Digital Marketing. Mandatory experience in team management.  

• Strong commercial skills, customer experience optimization expertise, omnichannel retailing knowledge, and sharp financial acumen.  

• Fluency in English.  

Key Hard & Soft Skills:

• Hard Skills: Digital sales acumen, business plan management, conversion management, performance analytics/forecasting, budget/cost management, and customer experience design.  

• Soft Skills: Strategic sense, decision-making, emotional intelligence, critical thinking, change management, and a strong growth mindset.  

How Success Will Be Measured

Your performance and impact will be looked at through a balanced scorecard:  

• People: Employee engagement rates, physical and mental security scores, and up-to-date succession planning.  

• Planet: Circular growth acceleration and CO2 emission delivery targets.  

• Business: GMV, Omni market share within the country, and overall digital commerce country profitability.  

Future Career Paths

This high-visibility leadership role is a gateway to senior executive paths within the organization. Future opportunities include:  

• Zone Digital Commerce Director   

• Country Business Director / Country Managing Director   

• Digital Commerce Offer Director / Sport Director   

Are you ready to shape the future of digital sport commerce? Apply today!