Category manager, sports goods

Sofiya, България (Hybrid)

Want to be become part of the most dynamic Commerce team in Bulgaria? We have the perfect role for you!

  • The Category manager is involved in designing and implementing the short & long-term sales strategy (GTM) by  exploring growth drivers and managing sustainable/circular commercial projects to gain market share. 

  • He/she plays a supervisory role, ensuring that all operations run smoothly


Market knowledge and implementation of sustainable sales strategies of my sport:

  • Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth (external)

  • Identify & summarize Country competitors' market trends (external 360°) and detect product/services growth opportunities in collaboration with zone commercial manager and local teams, (Customer behavior trends, competitive analysis, circular services as second life/repair/rental, market place …)

  • Write the sport commercial policy and my economical projection (BP) multi channels for 3 years, in link with the country project and sport entity  master plans

  • Build my yearly activation plan by sport and by period attached  to the country and zone activation plan 

  • Collaborate with the marketing team by proposing  initiatives to enhance brand presence in the market of my sport(s)

  • Complete the 360° (3 P) local offer by sport (passion brand+OIB), if necessary,  by external suppliers (communication with zone & sport entity)& the country purchases should respect “AMI/OIB” Local Offer Quality Requirements”

  • Control the quality of the product's information (translation, SPID ID card OIB+passion brand, pictures…)

  • Ensure the availability of the good stock at the good moment at the good place by collaborating with the availability team 

  • Respect the legal frame (purchase, pricing) and if necessary i handle a product withdrawal


Coordinating  and supporting sales teams:

  • Identify and report a precise & qualitative sport(s) major needs to my Country commercial manager

  • Lead the development of significant commercial solutions to attack new & specific market segments to conquer market share. ( key cities, key practices, pro-shop… )

  • Lead the country range choices with stores ( best local offer, Circular services, AI offer)

  • Launch the business season with all the stores by adapting the format to the local needs (physically and/or remotely by shorter format, at country/region/city level) 

  • Manage the business commercial highlights : “activation plan” (stores visits, weekly newsletter, the blog of my sport…)

  • Train all new Department managers on the country sport strategies, all year long according to local needs (physically and/or remotely by shorter format) 

  • Identify and build a network of Product referent trainers (referent week validation), ensure the availability of the training content in the local language & animate, each season, the teammate products competency : PRE “propose the right equipment” (training planning, training rate…)

Business channels performance monitoring & analysis:

  • Forecast  & analyze sales performance indicators of my sport(s)

  • Report to country & zone stakeholders during S&OE, MBR,  QBR by providing dashboards with indicators linked to decided strategies

  • Write and propose to stakeholders a business action plan in case of performance alert by collaborating with cross teams (stores, supply, marketing, digital….)  

  • Follow and manage the customer review for my sport


We offer you a unique career path and and the opportunity to influence sports development in Bulgaria!

More details would be provided to pre-selected candidates, during the first interview stage.

The role will be located in our HQ, right above our Vitosha store in Sofia.



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Category manager, sports goods

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Category manager, sports goods

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